01
Coffee & Shakes
The most focused format: specialty coffee, protein shakes, grab-and-go food and a neighborhood-first footprint built for repeat traffic.
Tijuana · Valle de Guadalupe · Cross-border growth
Participate in the next location.
GRND Founders connects qualified investors with location-specific opportunities across the Ground Up coffee, food and hospitality platform.
Minimum investment: USD $25,000. Choose between an Asociación en Participación tied to a specific location or a contractually guaranteed fixed return of 14.5% annually for three years, subject to definitive documents.
Minimum investment
$25K USD
01 / The concept
The café is only the beginning.
Ground Up is a Tijuana-born hospitality concept built around repeatable daily habits: coffee, shakes, healthier food and places people choose to return to.
The platform is designed to create more reasons to visit, more moments to spend and more ways for each location to serve its neighborhood.
Habit-led demand
High-frequency products designed for morning routines, lunch, meetings and everyday wellness.
Hospitality, not just transactions
Warm, plant-rich spaces with a recognizable design language and an experience that rewards repeat visits.
Formats matched to the site
Each opportunity is built around the location: a compact café, a work-focused flagship or a rooftop social destination.
One operating platform
Brand, menu development, training, marketing and operating systems connect the formats into one scalable universe.
02 / Three formats
One brand. Three expressions.
The format follows the real estate and the audience. Not every location includes every revenue stream.
02
Ground Gallery
A hospitality-first place to work, meet and belong, combining café sales with flexible access, memberships, meetings and curated programming.
03
Rooftop
A social and event-led destination that extends the brand into evening occasions, gatherings and higher-value hospitality experiences.
Images are conceptual and may not represent a currently operating or available location.
03 / Proof and next horizon
Toreo proves demand. Valle expands the vision.
Toreo provides operating evidence for the brand in Tijuana. Valle de Guadalupe represents the next destination-market expression: coffee, hospitality, work and community shaped for Baja California's most recognized visitor corridor.
Toreo · Operating reference
A functioning unit with measurable traction.
The Toreo location offers a real operating baseline for demand, ticket size and execution. New sites are still evaluated independently because rent, size, format and customer mix change by location.
$729,449MXN peak monthly sales · May 2026
$636,303MXN recent monthly run rate
~103Average daily tickets reported
63.6%Gross margin reported · July 2026
Management-reported, unaudited figures from the materials reviewed. Historical results do not guarantee future performance.
Valle de Guadalupe · Expansion vision
A destination-led Ground experience.
The Valle de Guadalupe vision extends Ground beyond a neighborhood café into a hospitality destination designed for local regulars, regional visitors, curated events and longer stays.
Valle de Guadalupe and Ground Gallery visuals are conceptual and do not by themselves identify a finalized or currently available investment site.
04 / Business model
Multiple revenue moments. One local operation.
Each branch is underwritten as its own business. The mix depends on the format, neighborhood, capacity and operating plan.
A
Daily food & beverage
Coffee, shakes and a simplified healthier menu create the core, high-frequency sales engine.
B
Flexible work
Where included, day access, memberships, meeting rooms and corporate plans monetize longer stays.
C
Events & occasions
Private gatherings, programming and rooftop moments expand the daypart and average spend.
D
Operating platform
Shared brand standards, product development, launch marketing, training and controls support execution.
What the capital is built to fund.
Exact use of proceeds is disclosed for each location. In general, investor capital supports the physical build, operating launch and stabilization of the specific unit.
05 / Participation structures
Location-specific by design.
GRND Founders is the investor community around Ground Up expansion. The legal and economic relationship is defined by the agreement for a specific opportunity—not by the campaign alone.
Asociación en Participación
Participation in the defined profits of a specific branch under an Asociación en Participación agreement, subject to its operating performance.
- Minimum investment of USD $25,000
- Linked to one identified unit
- Performance-dependent, not a fixed return
- Does not automatically grant ownership in the entire brand
Guaranteed fixed return
A fixed-return alternative documented in the definitive agreement for the specific opportunity.
14.5%Annual fixed return
3 yearsContract term
- Minimum investment of USD $25,000
- Guaranteed contractually for the three-year term
- Not the same as sharing the branch's actual profits
- Subject to the obligor's performance under the agreement
Both alternatives begin at USD $25,000, but they create different rights. The 14.5% fixed return is a contractual guarantee—not a bank deposit or government-insured product—and remains subject to counterparty, legal, currency and cross-border risk. Payment mechanics, exit conditions and investor eligibility are defined in the definitive documents.
06 / How to participate
A clear path from interest to informed decision.
No deposit is requested on this page. Participation begins with information, due diligence and a branch-specific agreement.
Request the investor brief
Share your name, location and approximate investment range so the team can identify the relevant opportunity.
Meet the concept
Review the Ground Up operating model and, when available, visit an active location with the team.
Review the specific unit
Receive the location, format, use of funds, forecast assumptions, risks and participation structure available for that branch.
Complete due diligence
Ask questions, review legal and financial documents and consult your own legal and tax advisers—especially for cross-border participation.
Execute and fund
If you decide to proceed and are eligible, sign the definitive agreement and follow the verified funding instructions in that document.
Follow the opening
Receive branch-specific updates and reporting according to the cadence and rights defined in the agreement.
07 / Before you decide
Questions investors should ask.
Is the USD $25,000 minimum the same as buying equity in Ground Up?
No. The definitive agreement determines whether the investment is an Asociación en Participación tied to branch profits or the fixed-return alternative. It does not automatically create ownership in the entire Ground Up brand.
Is the 14.5% annual fixed return guaranteed?
Under the current terms supplied by Ground, the fixed-return alternative is guaranteed contractually at 14.5% annually for three years. That guarantee is an obligation under the definitive agreement; it is not deposit insurance and does not eliminate counterparty, legal, currency or cross-border risk. Profit participation is not guaranteed.
Which location would I be investing in?
Only a branch identified in current offering documents. Conceptual ad images should not be used to infer which site is open, available or included.
Can U.S. investors participate?
Eligibility and documentation may depend on residence, investor profile and the structure offered. Cross-border legal and tax consequences can vary, so independent advice is important before committing.
How do distributions, exit and return of capital work?
Those mechanics must be stated in the definitive agreement for the selected structure. Do not assume a distribution schedule, immediate liquidity, automatic repayment or a guaranteed exit unless the signed documents expressly provide it.
Start with the facts
Review the current Baja California opportunity.
Ask for the investor brief, the branch-specific structure and the documents needed to evaluate the opportunity. The team can also coordinate a visit to Toreo so you can understand the operation behind the expansion vision.